03 Mar Positive psychology, happiness and TV advertisements!
Over the years, psychological research has found that people are not always so clear on what makes them happy. When reporting on their own well-being, they exhibit a kind of equilibrium: After a loss (divorce, say) or a gain (a promotion), they typically return in time to about the same happiness level as before. Humans habituate quickly, to hardship and prosperity, to war and peace.
To read more from this interesting NY Times article that touches on positive psychology and happiness research, consumer behaviour and advertising – click here