Obsession with possessions has us chasing happiness down blind alleys

Obsession with possessions has us chasing happiness down blind alleys

HAVE you seen the latest Coca-Cola advertisement with the word ”Happiness” in the shape of a bottle? The message is clear. Drink Coke and you’ll be happy. This is not just clever advertising but a pin-sharp comment on how we are supposed to equate happiness with possessions.

Earlier this month in New Scientist magazine, Israeli researcher Yair Amichai-Hamburger makes this pithy assessment: ”In this era of mass consumption, we are surrounded by advertising that urges us to find fulfilment through the acquisition of material goods.”

But according to American psychologist Tim Kasser: ”People who place high value on material goals are unhappier than those who are less materialistic.” So if happiness is not found in a Coke bottle, where do we find it?

Want to read more of this interesting article from the Sydney Morning Herald? click here

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